November–December 2021

Highlights from this issue

Chief marketing officers are vital to international expansion—if given the right authority and limits.

New research suggests that consumers prefer straight talk.

The business not only survived the pandemic but emerged stronger.

Use these skills and tools to make the most of it.

How to create temporary teams that can bypass bureaucracy and get crucial work done quickly

Repeatable design and quick iterations can reduce costs and risks and get to revenues faster.

Five ways to build a strategic network

Don’t let old habits undermine your organization’s creativity.

A better system for understanding the real value of happy customers

Learn to detect subtle discrimination in your customer service.

They need to revise the marketing innovations that gave them early momentum.

A smarter way to split the pie

The first rigorous approach to ESG reporting

Create an organization that helps employees behave more honorably.

Avoid these psychological traps.

The CFO of an online education platform considers whether to adopt Bitcoin for payments and investments.

New podcasts and books explain how to save the industry—and us—from its worst instincts.

The prolific best-selling author loves her unique writing process.